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About Us

We have been driving the market for 100 years.

100-year history

©Niizeki Collection

- Established in Yokohama, Kanagawa, Japan in 1910.

1st company

- First company to establish a nationwide cake shop chain in Japan.

billion yen

- Sales in 2016 were about 100 billion yen.

Fujiya is aimed at companies that are loved by our customers.

Around 1,000

- We have around 1,000 cake stores in Japan.

1st character

- Our character “Peko” was the first character approved as a 3D mark in Japan.

About the Characters

Peko & Poko are popular with both children and adults, and are well-known characters in Japan.


- 6 years old (eternally)
- Born as a promotional
character of Fujiya cake shops in 1950.


- 7 years old (eternally)
- Peko’s boyfriend

About Quality

Safety check
Checking through Metal Detector

In terms of quality, we underwent the examination for the American Institute of Baking (AIB) international unification standard, ISO 9001. The examination for the AIB international unification standard involves undertaking activities to functionalize food safety and hygiene management in accordance with the AIB international inspection unification standard that AIB in the United States has set based on the law. Effectively, it comprises rules regarding food safety and hygiene. In terms of food safety, we assume AIB activity a base and introduce vien authentication system upon entering and leaving the factory, and all employees register and act to ensure that safe products are produced. Approximately 250 surveillance cameras have been installed in all eight factories, and of course it is also important to ascertain whether the labor situation is appropriate for making safe products. In addition, ISO 14001 certification has been obtained, and all production activity is undertaken with consideration for the environment.

Company Profile

Company name: FUJIYA CO., LTD.
Address: 2-15-6, Otsuka, Bunkyo-ku, Tokyo 112-0012
Established: 1910
Representative: Kensuke YAMADA (Chairman)
Nobuyuki KAWAMURA (President)
Registration of company: 1938
Capital: 18.2 billion yen.
Sales: 105.5 billion yen (consolidated) in 2023
77.3 billion yen (unconsolidated) in 2023
Number of employees: 1,329
Description of business:
  • Production & wholesaling of confectionery and beverages
  • Management of cake shops and restaurants, etc.
Parent company:
Affiliated companies:
Branch offices: Tokyo, Osaka, Nagoya, Fukuoka, Sendai, Sapporo, etc.
Factories: nine factories in eight prefectures (Saitama, Tochigi, Osaka, Saga, Hokkaido, Kanagawa, Shizuoka, Fukushima)