History

Founder Rin’emon Fujii opens a Western confectionery store called “FUJIYA” in Motomachi, Yokohama, Kanagawa, Japan.

Christmas cakes go on sale.

Isezakicho store (Yokohama) opens.
Sponge cakes are sold there.

Dai-ni Fujiya Co., Ltd. established
Trade name changed to Fujiya Co., Ltd.

Birth of “Peko”

Milky soft candies go on sale.
Birth of “Poko”

1950s
Papier-mâché dolls dressed as Peko (right) and Poko (left) ready to be displayed in stores

Special Christmas season sales start.

Around 1958
At Fujiya’s cake store

Production of Look A La Mode chocolate starts.

Kyoto-Fushimi store, the first Fujiya franchise store, opens.

Nectar fruit drink goes on sale.

Company’s stock listed on the first section of the Tokyo, Osaka and Nagoya stock exchanges (currently TSE only).

B-R Japan Co., Ltd.（currently B-R 31 Ice Cream Co., Ltd.）established.

Contract signed with Société Nouvelle Dalloyau of France for technical support and as exclusive import agent.

Country Ma’am cookies go on sale.

Dalloyau Japon S.A. established.

Products using the popular character Anpanman go on sale.

Peko Cream Puff goes on sale.

Fujiya website launched.

Fujiya characters “Peko” and “Poko” recognized as the first-ever three-dimensional trademark by the Patent Office.

Business and capital tie-up agreement signed with Yamazaki Baking Co., Ltd.

New business and capital tie-up with Yamazaki Baking Co.,Ltd. makes Fujiya a subsidiary of Yamazaki Baking Co., Ltd.

100th anniversary

Peko Exhibition at the Hiratsuka Museum of Art, Kanagawa