History
1910～
1910
Rinemon Fujii (aged 25)opened a Fujiya cake shop at 2-86 Motomachi, Yokohama City.
Christmas cakes were launched.
1920～
1922
The second shop was opened at Isezakicho, Yokohama City. Those products such as cream puffs, shortcakes became popular.
1930～
1938
Fujiya Co., Ltd. was established.
1950～
1950
Peko-chan, a popular character of Fujiya, was born.
1951
Poko-chan,another popular character, was born.
Milky, a soft candy, was launched.
1954
POP candy with stick was launched.
1960～
1962
LOOK, center-in chocolate, was launched.
1963
The first cake franchise shop was opened in Fushimi City, Kyoto.
1964
Nectar was launched.
1965
Fujiya was listed on the First section of the Stock Exchanges in Tokyo, Nagoya and Osaka.
1968
Home Pie was launched.
1970～
1973
B-R Japan Co., Ltd. (currently B-R 31 Ice Cream Co., Ltd.) was established.
1980～
1982
Technical assistance contract and exclusive import agency agreement were concluded with Société Nouvelle Dalloyau of France.
1984
Country Ma'am chocolate chip cookie was launched.
1989
Dalloyau Japon Co., Ltd. was established.
Anpanman product series was launched.
1990～
1994
Peko-chan no Hoppe was launched.
2000～
2007
The business and capital partnership agreement with Yamazaki Baking Co., Ltd.
2008
Became a consolidated subsidiary of Yamazaki Baking Co., Ltd.
2010～
2014
Acquired all shares of Sweet Garden Co., Ltd. (currently Fujiya Kobe) (subsidiary)
2020～
2020
Country Ma’am Chokomamire was launched.
2022
Shifted to Prime Market from the First Section due to classification changes at the Tokyo Stock Exchange.
A joint venture company called Fujiya Vietnam was established.
2023
Renewed the logo of Fujiya cake shops and introduced new Visual Identity (VI)for brand renewal.
2024
The Visual Identity (VI) received the Wood Pencil in the Branding Section at D&AD Award 2024, an international design and advertising award.
