Privacy Policy

Established October 1, 2017
Revised March 16, 2026

Approach to Personal Information Protection

FUJIYA CO., LTD. (hereinafter "we," "us," or "our") has conducted its business activities since its founding in accordance with its management philosophy: “We always provide our customers and their families with deliciousness, fun, and satisfaction through the best quality products and the best service.” We also believe that appropriately utilizing and protecting the personal information entrusted to us is our social responsibility in order to provide peace of mind and safety.
We implement security measures to prevent the leakage of personal information externally, and strive to protect personal information, and manage it appropriately. Furthermore, when entrusting part of our business management and operations to external contractors, we ensure that those contractors also manage personal information appropriately so as to prevent leakage or unauthorized access.
We will not disclose your personal information to third parties (excluding our parent company, our other group companies, and our contractors; the same applies hereinafter) without your consent; provided, however, that this does not apply when disclosure is required by law, when disclosure is requested by public authorities with legal authority such as the courts or police, or disclosure under laws such as personal information protection laws.
We have established the following Personal Information Protection Policy to ensure full compliance with the “Act on the Protection of Personal Information” (Act No. 57 of 2003).

Personal Information Protection Policy

1. Personal information protection measures and continuous improvement

We will strive to formulate, implement, maintain, and continuously improve measures for the protection of personal information (hereinafter, “Personal Information Protection Measures”) to ensure that all our officers, regular employees, temporary staff, and part-time workers (hereinafter collectively, “all Employees”) recognize the importance of protecting personal information and use and protect personal information appropriately.

2. Appointment of a chief privacy officer, and enhancement of functions

We will appoint a chief privacy officer (hereinafter, “CPO”), clarify their role, and establish a system enabling the CPO to appropriately carry out activities related to personal information protection.

3. Establishment of and compliance with rules on the handling of personal information

We will establish appropriate rules regarding the collection, use, provision, entrustment, and management of personal information as internal regulations and comply therewith.

4. Purpose of use of personal information (including information being acquired as of January 9, 2024)

  1. 1To provide information on various sales and promotions;
  2. 2To provide information on new product launches and other product information;
  3. 3To deliver prizes won through entry or participation in promotions or events;
  4. 4To deliver prizes and rewards for participating in questionnaire surveys;
  5. 5To respond to inquiries and requests for materials;
  6. 6To operate membership-based services;
  7. 7To provide notifications to those who wish to receive information updates;
  8. 8To deliver products that have been purchased or ordered;
  9. 9To detect and prevent fraudulent use of credit cards in payments for product purchases;
  10. 10To utilize it as statistical data for understanding customer usage history, marketing, product development, and service improvement;
  11. 11For use in screening and communication during employee recruitment activities;
  12. 12Use within the scope necessary to achieve the above purposes.

5. Provision of personal information to third parties

We will not provide your personal information to third parties without your consent; provided, however, that we may do so in order to comply with requests based on law (including, but not limited to, cases where we must provide information such as your name, billing address, phone number, shipping address, e-mail address, and Internet usage environment to your credit card issuer for the purpose of detecting and preventing fraudulent credit card use.)

6. Implementation of information security measures

We will implement information security measures, including countermeasures against unauthorized access and computer viruses, to prevent the loss, destruction, falsification, and leakage of personal information.

7. Review and improvement of business entrustment

When entering into business entrustment agreements, we will thoroughly review the adequacy of our contractor's personal information protection measures and ensure that the contract terms are formulated with greater consideration for personal information protection.

8. Compliance with laws and standards

We will comply with the “Act on the Protection of Personal Information” (Act No. 57 of 2003) as well as other relevant laws, guidelines, and standards in our handling of personal information.

9. Strengthening of employee training

We will strengthen our training on personal information protection and ensure all Employees are thoroughly educated so that everyone involved in the handling of personal information can perform their duties with a sufficient knowledge of personal information protection.

10. Establishment and enhancement of audit system

We will establish an internal audit system to verify whether measures for personal information protection are being implemented appropriately.

11. Handling of requests for disclosure, correction, suspension of use, etc.

If you make a request for disclosure, correction, suspension of use, etc. of the personal information you have provided to us, we will respond to such request without delay.

Please click the link below for information on how to make inquiries regarding personal information.

About the Handling of Personal Information on This Website

1. Company name, address, and representative's name

FUJIYA CO., LTD.
2-15-6, Otsuka, Bunkyo-ku, Tokyo 112-0012
Representative Director and President Nobuyuki Kawamura

2. Registering your personal information

You can typically access this website operated by our company (hereinafter, “this Website”) via the Internet without disclosing your name or other personal information. However, we may ask you for personal information (such as your name, address, telephone number, e-mail address, gender, date of birth, occupation, and product delivery address) in the following cases:

  1. 1When you enter or participate in promotions or events;
  2. 2When you participate in questionnaire surveys;
  3. 3When you make various inquiries;
  4. 4When you request various materials;
  5. 5When you register for our membership-based services;
  6. 6When you subscribe to our e-mail newsletter;
  7. 7When you purchase or order products;
  8. 8To detect and prevent fraudulent use of credit cards in payments for product purchases.

If we ask you to register your personal information in any other cases not listed above, we will clearly inform you of the purpose, content, and handling of that personal information.

3. Personal information security measures, and maintaining the accuracy of personal information

We have established a “Personal Information Protection Policy” and are making every effort to safely manage our customers’ personal information. We implement reasonable and appropriate security measures to prevent risks such as unauthorized external access to personal information, as well as the loss, destruction, falsification, leakage, etc. of personal information. We also employ appropriate measures such as encrypted communication using Secure Sockets Layer to maintain the accuracy of specific personal information transmitted between you and this Website via the Internet.

4. Response to customers’ requests concerning registered information

Please contact us at the details listed on the “Contact” page of this Website if you wish to request correction, modification, deletion, suspension of use, etc. of the personal information you have registered.

5. About the use of Cookies

We use cookies and other tracking technologies (Cookies) on this website to enhance its functionality, provide content and advertisements tailored to your interests, offer social media features and improve our website through access analysis. The data regarding your use of this website collected through these Cookies may be shared with our partners that provide advertising, social media and/or analytics services. You can manage your consent or refusal for the use of Cookies on this website according to the purposes and jurisdictions by using the “Privacy Settings” button below.

About the Tracking Technologies Used on This Website

  • cookies

    Cookies are small text files stored on your browser by websites. They allow the retention of user session information, ©Internet Initiative Japan Inc. 5 settings, and login status. For example, online shopping sites use cookies to save the contents of your cart. There are two types of cookies: session cookies and persistent cookies. Session cookies disappear when you close your browser, while persistent cookies are stored for a specified period.

  • web storage

    Web storage includes local storage and session storage. Local storage retains data even after the browser is closed, whereas session storage deletes data when the browser is closed. Web storage is used, for example, to save user settings and game progress, and can store and manage larger amounts of data more efficiently compared to cookies.

  • web beacons

    Web beacons are technologies that track user behavior using transparent images or scripts. Typically, a small 1x1 pixel image is used, which communicates with a server when a user views a webpage or an email, collecting data such as IP addresses and viewing times. By embedding web beacons in specific web pages, websites can gather statistical data on whether and how often those pages are visited.

6. Access log recording

This Website records visitor access logs. Access logs include information such as the visitor's domain name and IP address, browser type, access date and time, and referring URL, but do not contain any personally identifiable information. Access logs are used for the maintenance and management of this Website and for statistical analysis of usage patterns, but are not used for any other purpose.

7. Amendment to this Privacy Policy

We will notify you of any significant changes to this Privacy Policy on this Website. For other changes, please check this Website periodically for the latest information. Please be advised that we cannot be held responsible for any issues arising from failure to verify the information.

8. Inquiries

Please contact us at the details listed on the “Contact” page of this Website (link below) if you have any inquiries about the handling of personal information on this Website.

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